NBA Hall of Fame Scottie Pippen’s Digital Collectible has broken the OpenSea sales record previously set by actor Anthony Hopkins after his digital-asset collection sold out in less than one and a half minutes.
Pippen’s 1,000-piece digital collectibles sold out in a mere 77 seconds on Tuesday, according to Orange Comet, the company responsible for producing both the former NBA legend’s and Hopkins’digital collections. Selling out at such a rapid pace also means Pippen’s digital collection drop outpaced last week’s highly publicized drop inspired by former President Donald Trump.
“After an amazing year for Orange Comet, selling out this iconic digital collection and beating our previous record with Sir Anthony Hopkins’ drop is an incredible way to close out 2022 and a true testament to the work our team puts into the creation of these collections,” Orange Comet CEO and co-founder Dave Broome said in a statement.
Hopkins’ digital collection sold out in seven minutes in October.
Orange Comet’s Pippen collection, which are essentially digital sneakers, also represents the company’s first foray into releasing a line of “digital wearables” it is calling “Metawear.” Pippen and Broome recently appeared on The Scoop, a podcast by The Block.
So far, Pippen’s collection has yielded more than $240,000 in sales volume, according to OpenSea data.
Digital collectible sales volumes, in U.S. dollar terms, have plummeted amid a prolonged crypto winter, making it increasingly harder to successfully launch new collections.
But like Trump’s drop, which enters holders into sweepstakes with a chance to win access to special events, of the initial 1,000 holders of Pippen’s digital collectibles, 33 will receive a pair of physical speakers, according to Orange Comet. One holder and a guest also will be invited to visit Pippen’s hometown, the company’s website said.
As the market for digital collections has cooled significantly, more money is being invested into attaching added benefits (also called utility) to digital assets. Big brands and artists hope that more mainstream consumers will embrace digital collectibles if they offer consumers special privileges or opportunities to win prizes.VIEW ORIGINAL ARTICLE